You’ve probably heard the stat “80% of women are wearing the wrong bra size.” Although this statement is based in truth, it’s a case of misplaced blame — putting the onus on the consumer rather than the real culprit: a flawed sizing system. Let’s unpack this.
How could I sit by idly and let other women bear the burden of pain and exclusion when I knew exactly how that felt? I decided to dedicate my career to solving this problem.
Nike's Flyknit bra is a revolutionary innovation in the sports bra space. Here's why.
Sports bra innovation has only incrementally evolved in 40 years. It's outrageous that after 40 years of "innovation" those who are larger-busted routinely wear two sports bras in order to achieve proper support. The time is now for groundbreaking solutions that work for bodies of all shapes and sizes.
Did you need to crack open your piggy bank the last time you purchased a sports bra? You may be thinking that the brands are just trying to rip you off, but here are the reasons why they cost so much.